I’VE ALWAYS BEEN INTERESTED IN WHAT AN IDEA COULD BECOME.
Photographer + Creative Director · Founder, FLETCH Studios
Photography is one entry point. Sometimes an idea becomes a portrait, campaign, or documentary story. Sometimes it becomes a brand, website, platform, program, campaign, or experience.
I work with artists, entrepreneurs, organizations, and brands to give ideas shape and carry them through to something real. The final form depends on what the idea actually needs.
A FEW THINGS THIS HAS BECOME.
The work does not always end up in the same category. These are a few examples of what has grown out of the studio.
PILOT
Creative platform + portfolio ecosystemA rethinking of the traditional photography website—bringing Originals, portraits, discovery, booking, saved inspiration, and studio operations into one connected experience.
VIEW PROJECT
ARTIST TUNE-UP
Artist readiness + professional presence platformA living professional-record system for artists connecting public presence, story, selected work, opportunities, events, and readiness instead of leaving everything scattered.
EXPLORE
FLETCH BUILDS
Digital experience + infrastructure practiceWebsites, digital platforms, and operational systems for businesses, creatives, and organizations—from the public-facing experience to the systems behind it.
EXPLORE
LIGHT UP DC
Interactive cultural activationA mobile-first community activation that turns participation into a live visual map of where people are showing up across DC.
EXPLORE
BLACK OAK COLLECTIVE
Brand + digital experienceA connected brand and public experience joining therapy, education, consulting, and a clearer path into care.
VIEW PROJECTSOME HISTORY BEHIND THE WORK.
The newer platforms and builds sit on top of a longer creative and professional record. Not every credit needs a case study to matter.
I spent years in youth development, education, program operations, and contracts/procurement. That history still shows up in how I think about people, systems, execution, and what happens after an idea leaves the screen.
HAVE SOMETHING YOU’RE TRYING TO MAKE REAL?
Start with the idea, the problem, the assignment, or the thing that still feels unfinished. We can figure out what it actually needs from there.